In the heart of the great Pacific, a story is taking place that may change the way you see everything

On a tiny island in the heart of the Pacific, a story is taking place that may change the way you see everything. ALBATROSS is a powerful visual journey into the heart of a gut-wrenching environmental tragedy. On Midway island, in the remote North Pacific Ocean, tens of thousands of Laysan albatross chicks lie dead on the ground, their bodies filled with plastic. ALBATROSS takes us on a journey through horror and grief, facing the shock of this tragedy and our own complicity head on.

Internationally-acclaimed photographic artist Chris Jordan, in his filmmaking debut, returned to Midway over many years with his team, documenting the cycles of life and death, and capturing stunning and intimate portraits of these magnificent seabirds.

Our involvement

Fred Foundation supported the making of the film financially. And in collaboration with Chris Jordan, we have organized the Dutch private premieres of ALBATROSS in November 2017 in the Hague and Amsterdam.

Many people were deeply touched by ALBATROSS and wanted to share the film with their own network. In the Spring of 2018 Fred Foundation arranged a number of (semi)-private screenings for the networks of Sungevity, Schooldakrevolutie, Urgenda, Better Future, Goed Volk, Foundation for Natural Leadership, World Wide Fund for Nature (WWF) with Plastic Free Ocean Accelerator and Impact Hub Amsterdam, Plastic Soup Foundation, The Ocean CleanUp and Movies that Matter Festival.

Watch the film or host a screening

ALBATROSS is offered as a free public artwork now. You can watch the film or host a screening via

A message from Chris Jordan 

“I believe the missing piece in our culture right now is feeling. It seems to me that collectively we are getting further and further away from what we feel. We are getting more and more into our mind. We are even projecting our mind out of our body onto our devices. We are drifting away from that fundamental state of being and the sensuous experience in the physical world. The further we drift away, the more disconnected we become from each other and from the living world which is not only an unbelievable magnificent gift to all of us, but it’s also our live support system. What I am interested in is trying to return to the state of feeling and mostly, a state of love.”

Guardian article (EN), March 12, 2018
NRC (NL), September 28, 2108


Fred Matser (founder)

Fred Foundation was founded by Fred Matser in 1996 to contribute to the development of a more functional society. From a vision of interconnectedness of life and circular thinking.

Read more about Fred